Navigate your investment potential

Recognizing the variety of investment options at your disposal is crucial for reaching your financial objectives. And we get it! It’s a lot to navigate, but we're here to help you make informed decisions about where to grow your wealth – let's chart a course towards your financial success!

Market-linked guaranteed investment certificate (GIC)

A market-linked GIC combines elements of traditional fixed-income investments (such as a bond) with the exposure to the performance of financial markets, typically stock market indexes. Market-linked GICs have the potential to earn interest at a higher rate if the stock market rises; however, you may experience loss during the term if the stock market goes south.

Returns are linked to the performance of one or more stock market indexes, which can result in higher earnings if it performs well

Provide exposure to the stock market without investing in individual stocks

Your principal amount is guaranteed, meaning you won’t lose the money you initially invested

Great for: anyone who is saving for a short to medium-term financial goal and is comfortable with variable returns.


Stocks are a security representing partial ownership of a publicly traded company. When you buy stocks in a company, it means you own part of that company! The more shares (a share is a unit of stock) you buy, the more stock you have in a company.

Potential for high returns over the long-term

Some companies pay shareholders dividends (earnings), providing you with regular investment income

Great for: anyone who is looking to help build savings over the long-term.

Exchange-traded fund (ETF)

An ETF is a type of investment vehicle that in turn invests into a portfolio of other investments, similar to a mutual fund. Unlike the mutual fund, ETFs can be purchased or sold on a stock exchange.

Prices fluctuate all day as ETFs are bought and sold on the stock market

Tend to be more cost-effective as they have lower management fees

Offer diversification since they invest in several different assets like stocks and bonds

Great for: those who like a little involvement in managing investments and are looking to diversify investments with different types of stocks and bonds.

Mutual funds

A mutual fund is a type of investment vehicle where money is collected from many investors and then that money is pooled together to invest in assets such as stocks and bonds. The combined assets of the mutual fund are known as its portfolio. Mutual funds trade once a day after the market closes.

Offer diversification since they invest in several different assets, reducing your risk

Managed by experts who choose and monitor the investments, giving you peace of mind

Offer an affordable way to invest in a wide array of stocks

Great for: long-term investors who want a more hands-off experience or those looking to diversify investments with different types of stocks and bonds.


Bonds are investment securities where an investor lends money to a company or a government for a set period of time in exchange for regular interest payments. Once the bond reaches maturity, the investor’s money is returned. Many times, companies sell bonds to finance ongoing operations, new projects, or acquisitions.

Lower risk investment

Can provide a predictable steady stream of income

A bondholder can sell their debts to others, so if you sell higher than what you purchased for, you earn what is known as capital gains

Great for: anyone looking to diversify their investment portfolio, especially for those near retiring age looking to swap trade growth for safety.

Ways to invest with us

Not everyone wants to invest the same way. Use one or more of our services—whatever’s right for you.

Conexus logo

Conexus advisor →

From one-on-one investment advice to detailed planning for the big (and little) things in life, the Conexus team of advisors is ready to help you.

Thrive logo

Thrive Wealth Management →

As your portfolio grows, Thrive can provide tailored investments and opportunities that relate directly to your needs and risk tolerance.

Qtrade logo

Qtrade - Direct Investing®

Our do-it-yourself option. Choose your stocks, bonds, ETFs and more all with access to powerful tools and resources to inform your investment decisions.

Have questions? That’s what we’re here for!

Women looking at her screen wearing a phone headset

Give us a call

Have questions about which investment option is most suitable for you?

Male smiling at a client in his office

Schedule an appointment

Want to learn more about investing? Book an appointment with one of our advisors.

Tools & Resources 


You're only one calculation away from the bigger picture

Money Advice for Life

Why You Need To Be Investing During Your 20s and 30s


Mutual funds are offered through Credential Asset Management Inc. Mutual funds and other securities are offered through Credential Securities, a division of Credential Qtrade Securities Inc. Credential Securities is a registered mark owned by Aviso Wealth Inc. Online brokerage services are offered through Qtrade Direct Investing, a division of Credential Qtrade Securities Inc. Qtrade and Qtrade Direct Investing are trade names and/or trademarks of Aviso Wealth Inc. The information contained on this webpage was obtained from sources believed to be reliable; however, we cannot guarantee that it is accurate or complete. This information is provided as a general source of information and should not be considered personal investment advice or a solicitation to buy or sell any mutual funds and other securities. The views expressed are those of the not necessarily those of Credential Asset Management Inc or Credential Securities.