With over 21 years of experience in the credit union sector, Theresa has excelled in both client-side and agency roles. She has a proven track record of building and leading high-performing marketing teams that achieve ambitious growth targets and drive value for internal partners. Known for her collaborative leadership style, Theresa fosters strong partnerships and leads with a focus on teamwork and mutual success.
By leveraging data and insights, Theresa ensures the voice of the market and members is central to strategic decision-making, maintaining the relevance of the credit union and making a meaningful difference in members' lives. Theresa is a firm believer in the power of branding and has dedicated her career to crafting compelling brands that deliver both member and business value.
Theresa holds a Bachelor of Commerce (Honours) degree from the University of Manitoba with a double major in Marketing and International Business.
Having relocated from Manitoba to Saskatchewan with her family, Theresa has quickly come to value the province’s robust business community and its collaborative spirit. With her strategic vision and commitment to member-centric branding, Theresa is poised to elevate the organization’s impact and drive continued success in Saskatchewan’s vibrant business landscape.