MEDIA RELEASE

Surviscor's Canadian Consumer Banking Service Level Rankings

Conexus Credit Union provides the best Service Experience amongst Canadian Consumer Banking firms according to Surviscor report.

TORONTO, ONTARIO, January 27, 2022 — For the second straight year, Saskatchewanbased Conexus Credit Union provides the best customer service experience amongst Canadian consumer banking firms as measured by the 2021 Surviscor Consumer Banking Service Level Experience review. Alberta-based Servus Credit Union and Manitoba-based Assiniboine Credit Union rounded up the top three while National Bank of Canada was the highest-ranking big bank at 7th. The review included 32 consumer banking firms in 2021.

Top 10 Canadian Consumer Banking Service Levels

“The results clearly indicate that the current state of electronic-based customer service in Canadian consumer banking is not designed in the best interest of Canadians. In terms of electronic customer service, the big banks are forcing consumers into interaction spaces that serve the banks’ best interest, not the consumer, despite marketing otherwise,” said Glenn LaCoste, President of Surviscor Group. “This is the 7th straight year a credit union sits on top of the rankings, and we commend Conexus Credit Union, not only for its repeat win, but more importantly for its dominance in the space over the past several years,” added Mr. LaCoste.

“At Conexus, we’re continually looking at how we can better serve our members. We know it’s the advice we provide, not the transactions we process, that makes the 2021 Canadian Consumer Banking Service Level Rankings – Press Release – v1 Property of Surviscor Inc. difference for our members,” says Mary Weimer, Chief Advice Officer, Conexus Credit Union. “Our members’ financial well-being drives everything we do. It’s not just a statement but a concept we live by that motivates us to bring our very best. Recognitions such as this help confirm we are on the right track as we continue our efforts to deliver exceptional experiences how and when our members need it.”

The review, now in its 17th year, analyzes the service interaction methods, service availability and 157 service interactions with each firm, sent between January 2021, and December 2021. The complete firm rankings and review highlights can be found at Surviscor | Retail Banking | Banking Service Levels - Canada's Best Experiences.

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About Surviscor Inc.

Surviscor is a North American leader in the analysis and ranking of Canadian digital customer experiences provided by service firms. Surviscor's popular digital brokerage and banking reviews are powered by its proprietary scorCard methodology, identifying the BEST and WORST digital customer experiences. All studies and analyses serve as industry benchmarks for consumers and industry participants by identifying digital offerings considered to be leading-edge as compared to the industry standard.

Contact Information

Surviscor Inc.
Mr. LaCoste
President
info@surviscor.com
www.surviscor.com